Sales coaching is a people-centric discipline
It’s no secret, Game-changing coaches are revered by those whom they coach. Coaching has the ability to reshape an employees’ performance, it can transform an employee’s development – professionally and personally.
Many organizations invest in coaching only to see their managers are still behaving like “super-reps”. Here is why - in the absence of a coaching culture, it can be difficult to transition from the role of individual contributor to manager, and even tougher to transition to the role of a coach.