Coaching a team whether it be a sports team or a workplace one is both demanding, and rewarding. When it comes to the sports world, coaches assist athletes in developing their skills and reaching their full potential. Coaches are responsible for training athletes by analyzing their performance, instructing them to gain relevant skills and providing encouragement. In order to be an effective coach, you must understand how to manage the individual players on your team. Each one will respond differently to your coaching style. That said, in order to maximize the performance of your entire team, you’ll need to understand how to best motivate and train each individual player.
The same is true in the workplace.
Coaching is an essential tool for achieving business goals
There are managers who coach and those who don’t. Leaders in the latter category are not necessarily bad managers, but they may be overlooking an effective way to develop talent. Managers that coach their people, help to impact their growth and skill development; and ultimately essential activity for business success.
A recent study of Executive Coaching in a Fortune 500 firm by MetrixGlobal reported a 529% return on investment and significant intangible benefits to the business.
When organizations coach employees, benefits to the company include:
- Overcome costly and time-consuming performance problems
- Strengthen employees’ skills which boosts productivity by helping employees work smarter
- Improve retention; employees are more loyal and motivated when their bosses take time to help them improve their skills
- Make more effective use of company resources; coaching costs less than formal trainings
When employees are coached, they:
- Build valuable skills and knowledge which they can use to advance in their careers
- Feel supported and encouraged by their manager and the company in whole
- Have pride and satisfaction that come with and from new challenges
“Coaching is about connecting with people, inspiring them to do their best and helping them to grow. It’s also about challenging people to come up with the answers they require on their own.” Ed Batista
Sales coaching is best delivered by someone who understands selling; someone who’s been there, done that. For this reason, coaching is typically the responsibility of the sales manager.
“Companies with dynamic coaching programs achieve 28 percent higher win rates.” – CSO Insights 2016 Sales Enablement Study
Sales coaching and mentoring helps to ensure that every member of the team has the support, guidance and reinforcement they need to achieve optimal effectiveness. At CORE Ai, our coaching intelligence platform helps you, as a sales manager to work alongside your team to set goals, evaluate progress, provide feedback and measure results.
Guiding and empowering employees rather than just managing tasks, provides the opportunity for growth, development and autonomy. Consider incorporating coaching into your organization’s culture (and strategy). It has the power to enhance skill development and impact performance at every level.